February 26, 2026

About Company

Who we are?

Valu is the leading universal financial technology powerhouse, offering a suite of financial services to individuals and businesses. Since its launch in 2017, Valu continues to provide a wide range of comprehensive and convenient financial solutions and products to its customers.

Through U*, Valu has pioneered BNPL (Buy Now Pay Later) solutions in the MENA region providing customizable financing plans for up to 60 months across more than 6,000 points of sale and over 1,500 online stores, covering a diverse array of categories. Valu also offers investment products, an instant cash redemption program, savings solutions, and a financing solution to facilitate the purchase of big-ticket items up to EGP 15 Million in the luxury space, through AZvalu fund and EFG Hermes ONE, Sha2labaz, Akeed, and Ulter respectively. In addition, Valu offers tools to manage your employees, provide financial services, and more through Valu Business.

Designed to transform your dreams into reality with unparalleled ease, Ulter offers an exclusive gateway to finance the finest high-end products and services, promising to redefine the luxury shopping experience in Egypt. It provides a seamless and accessible financing solution for discerning customers looking to acquire high-value products.

Flexible plans

Up to 60 months with no downpayment subject to the finance amount.

Seamless Process

Apply to unmatched financial amounts in a seamless application process.

Competitive Rates

Competitive interest rates, to maximize your savings and investments.

Whether you’re looking to acquire a luxury vehicle, exquisite jewelry, or an elite travel experience, Ulter ensures that exceptional quality and elegance are always within your reach. Elevate your lifestyle with Ulter, where luxury meets financial ingenuity.


How do I apply for Ulter?

Ulter is available through a select network of merchants who offer exclusive access to their products and services via Ulter. To take advantage of Ulter, simply visit one of our partnered merchants and choose your favourite piece & inquire about Ulter’s financing options. ensuring you get the best financing solution tailored to your needs.

Experience luxury like never before with Ulter.

Want to know more about Ulter?
Email us: Ulter@valu.com.eg

Catelog

Category:

valu
ValU

Contact Details

16671
Arkan Plaza , Al Sheikh Zayed city , First floor Unit AW-417

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