Royal Ceramica is part of El Sallab Group, Egypt’s largest Ceramics and sanitary-ware trading group in terms of product range and turnover. El Sallab Group is a well-established trading company established in 1912 and has been constantly growing since. El Sallab Group expanded its trading operation by forging long lasting relationships and signing agency agreements with some of the most respected names in the industry worldwide.

The group established and leveraged itself as a leader in Egypt since the 80’s in terms of turnover, brand recognition, market reach, market share, top of mind recognition, and overall reputation. In 2004, the building process of the plant began. In 2005, reference to a well-studied strategic move and in response to Egyptian market needs, El Sallab Group established its first manufacturing arm, Royal Ceramica. Benefiting from the group’s expertise, Royal Ceramica successful.